The value in any poker chip company to me lies in their selection. Not everyone has $1000 to spend on a set of custom poker chips. There should be some low and mid-tier offerings as well. At Nevada Jacks, they do indeed have something to offer everyone.
At the lower end of the cost spectrum lie the composite chips. They come in two different types of materials, those with metal slugs in them and those without. My personal favorite is the Nevada Jack Skull design. In fact, during one of my Superstars Invitational tournaments, I used those exact chips at one of the tables. (See pic below, chips courtesy of Falstaff.)
Up one level in quality from the composite chips are the actual clay chips that you'd commonly find in a casino. These chips are of higher quality and based on the material used and manufacturing process are more expensive to make. My current custom set is a ceramic chip, but after playing with some casino-style clay chips I've thought about purchasing a 2nd set. There are definitely some clay chip fanatics out there and Nevada Jacks can definitely meet the needs of that crowd.
Lastly, are the custom chips themselves. Nevada Jacks has some stock ring designs within which you can place some custom artwork. This option definitely adds both a classy touch to the chips as well as some security to your game. With custom chips you won't have to worry about anyone sneaking in their own counterfeits.
If you're in the market for some new chips, Nevada Jacks should be on your list of websites to check out.
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